Destination: Dallas

Our Story

A New Way to Market


Destination: Dallas began in 2001, when three designers bought what was then known as the Dallas Needlework Market. Tired of going to "boring shows," we teamed up to bring some fun and energy back into going to market. Plus, as wholesalers ourselves, we brought a fresh perspective on how a regional market should be held. Our ideas paid off, and today Destination: Dallas has grown into the favorite national trade show of many of its buyers and wholesalers.

Destination: Dallas is still owned and managed by Karen McVean of Strictly Christmas and Debbie Woodard of Painted Pony Designs, with additional help from Kathy McVean. We wish to thank the many people who have helped us build this show into the largest needlepoint trade show in the country, including our past partner, Inge Wooley.

Proceeds from our Destination: Dallas vendor registration fees, as well as class and banquet ticket sales, go back into building a better show for buyers and exhibitors alike.


Destination: Dallas is a CLOSED TRADE SHOW and is not open to the public.

  • This is a WHOLESALE market for the purpose of RESALE purchases ONLY.
  • No private purchase/end-consumer purchases will be allowed.
  • Having a resale tax number does not ensure ability to enter this show.
  • Being a member of another Trade Association does not ensure entry to this show.
  • All attendees must be registered and wear their official badges during show and event hours.
  • Security personnel will be present during show hours.
  • Un-vetted, unregistered attendees will be escorted off the show floors.