Our Story

A New Way to Market


Destination: Dallas began in 2001, when three designers bought what was then known as the Dallas Needlework Market. Tired of going to "boring shows," we teamed up to bring some fun and energy back into going to market. Plus, as wholesalers ourselves, we brought a fresh perspective on how a regional market should be held. Our ideas paid off, and today Destination: Dallas has grown into the favorite national trade show of many of its buyers and wholesalers.

Destination: Dallas is still owned and managed by Karen McVean of Strictly Christmas and Debbie Woodard of Painted Pony Designs, with additional help from Kathy McVean. We wish to thank the many people who have helped us build this show into the largest needlepoint trade show in the country, including our past partner, Inge Wooley.

Proceeds from our Destination: Dallas vendor registration fees, as well as class and banquet ticket sales, go back into building a better show for buyers and exhibitors alike.